Post 3

The TikTok algorithm delivers content tailored to individual preferences. It achieves this through an approach that considers different factors. User interaction plays a primary role with likes, shares, comments, and viewing duration influencing the visibility of content. They also analyze each user's past behavior to personalize content recommendations, ensuring relevance to their interests. Factors specific to each video, including captions, hashtags, and effects that adjust what the algorithm displays to other users. 

The research question, "If an audio is popular on TikTok, why do only some videos have high like counts/views that utilize that sound?" seeks to explore the factors influencing the engagement and popularity of TikTok videos that use the same trending audio. This question aims to understand the differential success among these videos despite sharing a common audio element. Consider the following items:

I. Content Quality and Creativity

II. User Influence and Reach

III. Timing and Trends

IV. Algorithm and Platform Dynamics

V. Audience Engagement

From the tests conducted on TikTok's algorithm, it became clear that engagement metrics such as likes, comments, and shares significantly boost a video's visibility, with a strong correlation between early engagement spikes and exponential view growth. Videos with higher watch times and completion rates are favored, often appearing on the "For You" page more often. The relevance of content to trending topics and popular hashtags also plays a big role in achieving higher views. User interaction patterns are considered, with the algorithm promoting content similar to what users have previously engaged with. Finally, posting during peak activity times enhances initial visibility and engagement.

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To "successfully" circulate a portfolio online using insights from TikTok's algorithm, a creator needs to focus on creating engaging content that prompts interactions such as likes, comments, and shares. It's essential to maintain high-quality content to maximize watch time and completion rates, boosting overall visibility. 

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